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The Influence of Product Availability and Customer Trust on Repurchase Intention with Satisfaction as a Mediating Variable for ASEAN Imported Goods at Big King Shopping Center Taiwan = The Influence of Product Availability and Customer Trust on Repurchase Intention with Satisfaction as a Mediating Variable for ASEAN Imported Goods at Big King Shopping Center Taiwan
This study examines the influence of Product Availability and Customer Trust on Repurchase Intention, with Customer Satisfaction as a mediating variable, in the context of ASEAN imported food retail. The research focuses on Bigking Shopping Center Taiwan, a retail chain that specializes in Southeast Asian food products and serves immigrant communities from ASEAN countries such as Indonesia, Vietnam, the Philippines, Thailand, and others. These consumers often seek familiar food items to maintain their daily habits and cultural identity while living abroad.
A quantitative method was employed, with data collected from 117 valid respondents who had previously purchased ASEAN imported food at Bigking. The sample size followed the “10 times rule” guideline by Hair et al. (2017), and the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4.
The results show that Product Availability has a significant positive effect on Customer Satisfaction, while Customer Trust does not. Customer Satisfaction is the strongest predictor of Repurchase Intention and significantly mediates the effects of both independent variables. However, Product Availability does not directly influence Repurchase Intention, whereas Customer Trust does, though to a lesser degree.
These findings emphasize that satisfaction is the key to driving repurchase behavior in ethnic food retail. The study offers valuable insights for food retailers and entrepreneurs globally who aim to build trust and loyalty in ASEAN-focused markets, where product availability, familiarity, and satisfaction strongly influence consumer behavior.
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Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah