TA DIGITAL
The Effect Of Social Media, Discounts, And Use Of E-Money On Consumptive Behavior Among College Students In Semarang = The Effect Of Social Media, Discounts, And Use Of E-Money On Consumptive Behavior Among College Students In Semarang
Fakhruddin, Ayyub Athallah, SIN 3.42.22.1.07 "The Effect of Social Media, Discounts, and EMoney Use on Consumptive Behavior Among College Students in Semarang ".
Final Report DIII Banking and Finance, Department of Accounting, Politeknik
Negeri Semarang, under the guidance of Septian Yudha Kusuma, S.E., M.Si.Ak.,
and Drs. Moh. Muslikh, M.Pd., July 2025, 63 pages.
ABSTRACT
This study was conducted to analyze the effect of social media, discounts, and the
use of e-money on consumptive behavior Among College Students in Semarang .
This research uses a causal quantitative approach with a population of students in
Semarang and a sample of 100 respondents. Primary data was collected through a
questionnaire distributed using Google Forms with a 4-point Likert scale.
Secondary data were obtained from relevant journals, articles, and books.
Research instrument tests included validity and reliability tests, which showed all
questionnaire items were valid and reliable. Classical assumption tests, including
normality tests, showed normal data distribution. Data analysis uses multiple linear
regression, Simultaneous Significance Test (F test), t statistical test, and coefficient
of determination (R2
). The results of the analysis show that social media and use of
e-money have a significant effect on consumptive behavior, while discounts have
no significant effect on consumptive behavior.
Keywords: Social Media, Discount, E-Money, Consumptive Behavior, Students.
Tidak tersedia versi lain
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah