TA DIGITAL
The Effect of Brand Trust, Promotional Strategies, and Service Innovation on Interest to Become a Customer of PT KB Bank Tbk in Semarang = The Effect of Brand Trust, Promotional Strategies, and Service Innovation on Interest to Become a Customer of PT KB Bank Tbk in Semarang
This study aims to analyze the influence of brand trust, promotional strategies, and service innovation on the interest in becoming a customer, defined as the extent to which individuals are attracted to join as customers of PT KB Bank Tbk in Semarang City. The research employs a quantitative approach using primary data collected through questionnaires. The analytical methods applied include multiple linear regression, F-test, t-test, and the coefficient of determination (R²). Based on the data analysis results, it is found that brand trust, promotional strategies, and service innovation simultaneously have a significant effect on the interest in becoming a customer of PT KB Bank Tbk in Semarang. Furthermore, brand trust, promotional strategies, and service innovation also partially have a significant effect on the interest in becoming a customer of PT KB Bank Tbk in Semarang.
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Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah