TA DIGITAL
The Effect of FoMO (Fear of Missing Out), Risk, Hedonic Motivation, and Financial Literacy Among Generation Z on Decisions to Use Online Loans = The Effect of FoMO (Fear of Missing Out), Risk, Hedonic Motivation, and Financial Literacy Among Generation Z on Decisions to Use Online Loans
This research aims to analyze the influence of fomo (fear of missing out), risk,
hedonic motivation, and financial literacy in generation Z on decisions to use
online loans. This research was conducted with a causal quantitative design. The sampling technique used purposive sample technique. Data collection was carried out by distributing questionnaires to certain respondents with the number of respondents obtained as many as 101 respondents. This research was analyzed with multiple linear regression models, hypothesis analysis techniques with ANOVA Test (F Test), t test, and coefficient of determination (R2). The results of hypothesis testing obtained that the variables fomo (fear of missing out), risk, hedonic motivation, and financial literacy significance simultaneous effect the decision to use online loans. As well as the variables fomo (fear of missing out), risk, and financial literacy each significance partially effect the decision to use online loans. Meanwhile, the hedonic motivation variable not significantly effect on the decision to use online loans.
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