TA DIGITAL
Tugas Akhir Project Kewirausahaan Mengembangkan Usaha Cireng Isi Dengan Merek Cireng "JUARA" = Entrepreneurship Project Developing a Stuffed Cireng Business With the Brand "JUARA"
Based on Google Trends data, cireng isi has the highest level of public interest compared to cilok and cirambay. This makes cireng isi a popular snack, especially among Javanese people who also enjoy it as a side dish with rice. The marketing strategy for Cireng Isi “JUARA” uses the marketing mix concept (product, price, place, promotion), adjusted to the target market and current consumer trends. Human Resource Management applies collaborative, innovative, and ethical
approaches. The production process uses the Human Relations Approach, Lean Manufacturing, and Operational Strategy. In financial management, cash flow is carefully monitored, and product prices are determined using the Cost Plus Pricing method. The target market is Gen Z, especially people aged 20–30 in Semarang who like fast snacks. The product positioning highlights its uniqueness, such as the boneless chicken feet filling, with the tagline “JUARA disetiap gigitan.” The business planning, implementation, and evaluation have been carried out in a structured way through marketing, production, and financial aspects. Social media such as Instagram, TikTok, and WhatsApp effectively build brand awareness and expand market reach. The production follows clear standard procedures, and financially, the business can cover its production costs and earn profit, even on a
small scale
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Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah