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The Influence Of Locus Of Control And Social Media On Online Investment Decisions With Financial Literacy As An Intervening Variable On Gen Z In The Digital Era = The Influence Of Locus Of Control And Social Media On Online Investment Decisions With Financial Literacy As An Intervening Variable On Gen Z In The Digital Era
Lalita Christi Kumalasari, “The Influence of Locus of Control and Social Media on
Online Investment Decisions with Financial Literacy as an Intervening Variable on
Gen Z in the Digital Era”. Applied Bachelor Thesis, Accounting Department,
Semarang State Polytechnic, under the guidance of Edi Wijayanto, SE, M.Sc. and
Dra. Nurul Hamida, M.Pd., December 2024, 83
This study aims to analyze the influence of Locus of Control and Social Media on
Online Investment Decisions with Financial Literacy as an intervening variable on
Gen Z in the Digital Era. The design of this study is a Quantitative research with
assosiative methods. The data collection method uses a questionnaire that is
distributed randomly and analyzed using SmartPLS 3 software. The sampling
technique used is purposive sampling technique and the number of samples is 100 respondents. The instrument trial was analyzed using the outer model test and the hypothesis test was analyzed using the inner model test. The results of the hypothesis show that locus of control, social media and financial literacy have a significant and positive influence on investment decisions. In addition, locus of control and social media influence investment decisions both directly and through financial literacy as an intervening variable.
Keywords : Locus Of Control, Social Media, Financial Literacy, and
Investment Decisions
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Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah