TA DIGITAL
The Effect of Financial Inclusion, Company Image, Needs, Location, and Price on Decision to Open an Account at PT Bank Pembangunan Daerah Jawa Tengah = The Effect of Financial Inclusion, Company Image, Needs, Location, and Price on Decision to Open an Account at PT Bank Pembangunan Daerah Jawa Tengah
This research aims at analyzing and determining the effect of financial inclusion,
company image, needs, location, and price on decision to open an account at PT Bank Pembangunan Daerah Jawa Tengah simultaneously and partially. Data
collection was carried out using a questionnaire method with 100 respondents of
PT Bank Pembangunan Daerah Jawa Tengah customers. The data analysis model uses Multiple Linear Regression Analysis Models with the data analysis techniques using the F Statistical Test, Coefficient of Determination Test (R2), and t Statistical Test. The results of this research indicate that the variables of financial inclusion, company image, needs, location, and price simultaneously have a significant effect on the decision to open an account at PT Bank Pembangunan Daerah Jawa Tengah. Partially, the variables of financial inclusion, company image, needs, and price have a significant effect on the decision to open an account at PT Bank Pembangunan Daerah Jawa Tengah. Meanwhile, the variables of location does not have a significant effect on the decision to open an account at PT Bank Pembangunan Daerah Jawa Tengah.
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