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Analysis of The Effect Of Marketing Mix (7P) on Customer Decision To Apply For Subsidized Mortgage (KPR) at PT Bank Tabungan Negara (Persero) Tbk, Ungaran Sub Branch Office = Analysis of The Effect Of Marketing Mix (7P) on Customer Decision To Apply For Subsidized Mortgage (KPR) at PT Bank Tabungan Negara (Persero) Tbk, Ungaran Sub Branch Office

This research aims at analyzing and determining the effect of the marketing mix
(7P) consisting of products, prices, promotions, places, people, processes and
physical evidence on the customer's decision to apply for Subsidized Mortgage
(KPR) known as Kredit Pemilikan Rumah (KPR) or Home Ownership Loan (HOL)
at Bank Tabungan Negara (Persero) Tbk, Ungaran Sub Branch Office both
simultaneously and partially.
This research is a quantitative research by compiling primary data obtained through
the distribution of questionnaires and using multiple linear regression analysis
methods and analysis techniques including F test, t test, determination coefficient
(R2) test.
Based on the results of data processing, it is known that the variables of product,
price, promotion, place, person, process and physical evidence simultaneously
affect the customer's decision to apply for a Subsidized Mortgage (KPR) at Bank
Tabungan Negara (Persero) Tbk, Ungaran Sub Branch Office. Meanwhile, partially,
only 1 (one) variable has a significant effect on the customer's decision to apply for
a Subsidized Mortgage (KPR), namely the product variable. For the other 6 (six)
variables, namely price, promotion, place, person, process and physical evidence
do not have a significant effect on the customer's decision to apply for a Subsidized
Mortgage (KPR) at Bank Tabungan Negara (Persero) Tbk, Ungaran Sub Branch
Office.
Keywords: Marketing Mix, Product, Price, Promotion, Place, People, Process,
Physical Evidence and Customer Decisions

Fulltext
Informasi Detail
Judul Seri
-
No. Panggil
KP 008 2025
Penerbit
Semarang : Politeknik Negeri Semarang.,
Deskripsi Fisik
xviii, 75 hal. : illus. ; 30 cm.
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
NONE
Tipe Isi
text
Tipe Media
computer
Tipe Pembawa
online resource
Edisi
-
Subjek
MARKETING MIX
PRODUK
HARGA
PROMOSI
tempat
PROSES
BUKTI FISIK
KEPUTUSAN NASABAH
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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