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Company Performance: Through a Balanced Scorecard Approach (Study of E-Commerce Companies Listed on The Indonesia Stock Exchange From 2022 to 2023) = Company Performance: Through a Balanced Scorecard Approach (Study of E-Commerce Companies Listed on The Indonesia Stock Exchange From 2022 to 2023)
Safana Aura Dewani, "Company Performance: Through a Balanced Scorecard Approach (Study of E-Commerce Companies Listed on The Indonesia Stock Exchange From 2022 to 2023)". Thesis of Bachelor of Applied Science in Financial Analyst Study Program, Accounting Department, Semarang State Polytechnic, under the guidance of Muhammad Rois, S.E., M.Sc. and Winarni, S.E., M.M., January 2025, 86 pages.
In the modern era, online shopping has become an integral part of daily life, driven by technological advancements and changes in consumer behavior. Despite the growing demand, many e-commerce companies face financial challenges due to intense competition, high operational costs, and the pressure to achieve rapid scalability. This study aims to analyse the performance of e-commerce companies listed on the Indonesia Stock Exchange (IDX) from 2022 to 2023 using the Balanced Scorecard approach. The findings of this research will contribute to the existing literature on e-commerce performance evaluation and provide valuable insights for e-commerce companies, and investors in Indonesia. With a descriptive applied quantitative method, the research analyses financial data to address business phenomena and assess their impact on company performance. The findings indicate a consistent decline in performance across the studied companies. The research results indicate that the performance of PT Bukalapak.com Tbk decreabsed from 61% (BBB) in 2022 to 48% (BB) in 2023, PT GoTo Gojek Tokopedia Tbk dropped from 51% (BBB) to 38% (B), and PT Global Digital Niaga Tbk declined from 41% (BB) to 38% (B). Overall, the analysis shows a decline in performance across the three companies studied. These results highlight the need for improved financial strategies and operational efficiencies to enhance the financial health of Indonesian e-commerce companies.
Keywords: E-Commerce Performance, Balanced Scorecard, Financial Strategies
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