SKRIPSI DIGITAL
Adoption of Seabank by Generation Z in Semarang City: An Extended Technology Acceptance Model (TAM) Approach = Adoption of Seabank by Generation Z in Semarang City: An Extended Technology Acceptance Model (TAM) Approach
Nurul Azmi, “Adoption of SeaBank by Generation Z in Semarang City: An Extended Technology Acceptance Model (TAM) Approach,” Thesis of Accounting Department, Politeknik Negeri Semarang, under the supervision of Afiat Sadida, S.Kom., M.M. and Rani Raharjanti, S.E., M.Si. July 2025.
Digital banking adoption among younger generations has become a strategic concern for financial institutions in Indonesia. This study analyzes the adoption of SeaBank by Generation Z in Semarang City using an extended Technology Acceptance Model (TAM) that incorporates perceived trust and subjective norm as additional variables. The objective is to examine the impact of perceived usefulness, perceived ease of use, perceived trust, and subjective norm on attitude toward using, as well as its impact on intention to adopt SeaBank. Data were collected from 309 respondents through a questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that perceived usefulness, perceived trust, and subjective norm significantly impact attitude toward using SeaBank, while perceived ease of use does not have a significant impact. Additionally, attitude toward using SeaBank has a significant impact on intention to adopt. This study highlights the importance of perceived benefits, trust, and social influence in shaping digital banking adoption strategies for Generation Z.
Keywords: SeaBank, Digital Banking, Technology Acceptance Model, Generation Z, SEMPLS
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Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah