SKRIPSI DIGITAL
Analisis Manajemen Risiko Terhadap Risiko Pemasaran, Risiko Operasional, Risiko Sumber Daya Manusia, dan Risiko Keuangan Dalam Perusahaan (Studi Kasus di PT Prima Zirang Utama) = Risk Management Analysis Of Market Risk, Operational Risk, Human Capital Risk, and Finance Risk Within Enterprise (Case Study at PT Prima Zirang Utama)
Risk is the potential of an event that has negative consequences for an organization
or individual. At PT Prima Zirang Utama, a risk management system is
implemented but it is still simple and not comprehensive. The purpose of this
research is to identify risks in the marketing, operational, human capital, and
financial divisions, then conduct a risk assessment and provide strategies for PT
Prima Zirang Utama in managing risks through the ERM method. This type of
research is descriptive qualitative with data collection observation, interviews to the
head of the company's branch, questionnaires completed by authorized delegates
from the company, and documentation. The results of this study found 37 risks in
the company consisting of 10 marketing risks, 12 operational risks, 9 human capital
risks, and 6 financial risks. Risk assessments that fall into the unacceptable category
include employees shirking responsibilities, fraud by employees or some parties,
customers not paying receivables. The implementation of risk management needs
to be implemented at PT Prima Zirang Utama to reduce the risks that occur and this
research can help PT Prima Zirang Utama to manage risks strategically in dealing
with current and future risks.
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