International trade, called the export or import occurs because every country is different from other countries in terms of natural resources, climate, geography, people, expertise, manpower.This difference causes the difference in produced goods, and the different needs of each country's needs. In conducting foreign trade activities, the business must pay attention to rules and regulations, an…
Promotion is one element of marketing mix which used by company to achieve the success of marketing program. Promotion through media has purposes to spread the information, persuade and remember the consumers of product or service offered. Due to the importance of promotion, the company needs many techniques to promote for increasing sales of product or service, especially at PT Kereta Api (Per…
The primary purposes of this final project are to identify the influence of location, merchandise, pricing, promotion and advertising, shop atmosphere, and retail service to purchasing decision. The methods in collecting data were interview, distributing questionnaires to 100 consumer, and literature study. The result of t test from the analysis indicated that t count location=7.170, merchan…
In business, advertisement is needed to a company because it is one of important elements to promote the products. In doing the research, the first step was to observe XL advertisement on television. To collect the data from 100 respondents, with questionnaire. Having received the responses from the respondents, the next step was to compile and to analyze their comments with direct rating metho…