The purpuses of this research were to identify the promotion activities, to identify sales volume from the years of 2005 until the years of 2009, and to analyze the influence of promotion cost to the sales volume at Hotel Bandungan Indah. The data used in the final report were primary and secondary data. The data were collected by observation, interviews, and literature studies. This rep…
Hotel Nugraha Wisata was established in September 1989 and opened for public on March 24, 1990, with 12 rooms. The locatiion of Hotel Nugraha Wisata in Sumowono-Bandungan Street km.1 Bandungan. It’s engaged in a rented hotel service various service facilities. The purpose of this final report was to investigate the influence of service quality to customer satisfaction at Hotel Nugraha Wisa…
CV Mukti Manunggal Semarang represents a company which is active in printing office service, such as magazines, notes, forms, calendars, invitations, payment notes for the bank and others. But the amount of selling form printed by the company has fluctuated every month, as seen from January until December in year of 2008 and 2009. The objective of this final duty was to find out the impact of …
The product and service quality are factors that influence customers’ purchasing decisions. This study aimed to find out the quality of products and services at Matahari Simpang Lima, Semarang and to determine the effect of products and services quality to consumers’ purchasing decision. Multiple linear regression analysis was the method used in this study. The method of collected the dat…
A company will always work hard to increase their sales volume. In selling the products, every company needs a good marketing strategy. In order to improve the level of sales, the company applies shoulder promotional mix consisting of advertising, publicity, personal selling and sales promotion. The purposes of this report were to describe the process of handling the exhibition a…
The demand of catfish increases every year but the production in this province does not fulfill market need. This fact inspired us to develop Sangkuriang catfish breeding. The purpose of this project is to carried out catfish cultivation new bussiness with investor donation, and pressed production cost by produce feed independently. The method of this …
The primary purpose of the research is to find out the influence of advertising and personal selling toward the decision of purchasing Toyota Car at PT. Nasmoco Majapahit Semarang. The method in collecting data was interview, literature review and distributing questionnaires to 50 consumers Toyota Car at PT. Nasmoco Majapahit of Semarang. The result of the multiple linier regression is Y = 3.8…
The purpose of this final project are Determining product attributes Speedy, advertising and consumer purchase interest of speedy, Measuring the quality of products, advertising and the amount of interest on consumer purchasing to Speedy and analyze the effect of product quality and speedy ads on Consumer interest in buying. Research methods that are used in the final project are a regressio…
The development in motorcycle manufacturing has led to a tighter competition between motorcycle brands to get more consumers. The image of a brand is one factor that influences prospective in purchasing decision. The research was conducted at PT Sinargemala Sakti Semarang. The purposes of the research are to analyze the correlation between brand image of the product Kawasaki KAZE Z…
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