A brand is a name or symbol used to identify the source of a product or service. The brand can add significant value when it is well recognised and has positive associations in the mind of the consumer. This concept is referred to as brand equity. Brand equity is an intangible asset that depends on associations made by the consumer. The stronger brand equity will give much profit for the compan…
The success of marketing activity is supported by promotion. Variables of promotion are personal selling, publicity, advertising and sales promotion. The purpose of promotion activities is to increase the demand of the product. Advertising and sales promotion are the main promotion activities which are used by PT Sinar Sosro Sales Office Bawen to sell the product. This research aims to identify…
In the globalization era, every company must give the good quality service to consumer. Service quality is an important factor in a company. It causes every company must give good service in order to consumers feel interested to buy product of the company. UD. Budi Jaya is one of many company, which have argument that service quality is important for them. The purpose of this research was to i…
PT Yamaha Harpindo Jaya, Ngaliyan Semarang branch is a dealer in Yamaha motor cycle sale, repair shop and spare part sale. The Title in this final project is ”Handling Customers’ Complaint at PT Yamaha Harpindo Jaya, Ngaliyan Semarang branch", because the writer wanted to know how to handle customers’ complaint at PT Yamaha Harpindo Jaya, Ngaliyan Semarang branch. In the reality it is no…
A product which has powerful brand equity could build a strong base of its trade mark, so that it can develope the existance of its trade mark in the competition to get new costumers. This research has been carried out to analyze brand equity education service of POLINES based on brand equity variable, thas is brand awareness, brand association and perceived quality. The research population wa…
Writing letters is a part of Correspondence, the implementation of exchanging information among organizations in the form of written media. The exchanging information can be in the form of long or short, but detailed, practical and effective messages. The purposes of the final task were to know the role of the correspondence unit in the management and implementation of administration work at i…
Competition at the business field nowadays has become tighter and tigher and,therefore, leads the business practitioners to really compete in taking the marketshare. The condition influences the company involved in selling motorcycle to focuson two important factors: price and product quality. The reasonable price and goodproduct quality will effect the purchasing decision. This research obje…
In globalization era, many companies produce high quality products with competitive price because quality is one of the main factors which are considered by buy the products. The company maintain the quality of product by doing the quality control therefore I was motivated to compose the final report entitled: “The Quality Control of Wooden Furniture Finished Product at CV GOLDEN TEAK GARDEN …
Information system in every company has a very important effect, PT Wijaya Karya Beton as a marketing company needs an information system to organize their sales. According to that purpose the company should prepare a good information system which will be done fast and correctly. The main purpose of this final project is to design the new information system of sales organization. Data were col…
The success in the marketing activities influenced by promotion. The aim of promotion is to increase the demand of product. The customer loyality prize and prize is the promotion activity done by PT Bank Rakyat Indonesia (Persero), Tbk. Branch Pati in order to increase the amount of Simpedes savings. The purpose of this research is to indentify the influence of prize cost and customer loyality…
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah