Pengaruh Brand Equity dan Product Quality Terhadap Customer Satisfaction (Stu…

The fuel industry plays a vital role in the national economy, especially in Indonesia, which continues to experience growth in the number of vehicles. Amidst increasing energy needs, public trust in fuel products such as Pertamax was disrupted by a corruption scandal within PT Pertamina, which impacted the brand's image and potentially reduced consumer loyalty. This situation requires compa…