Survai persepsi atas citra Yamaha Vega ZR (studi kasus pada pt Harpindo Jaya …

Positioning is absolutely needed for a product to win the competition. The positioning could be built by creating a good image so that the market target has the good perception of the product. PT Yamaha Motor Kencana Indonesia together with PT Harpindo Jaya Branch MH Thamrin Semarang as Yamaha motorcycle dealer realize that the good image of Yamaha Vega ZR motorcycle is very important. The effo…