Analisis ekuitas merek POLINES" (studi kasus pada siswa-siswi SMA/SMK kelas X…

A product which has powerful brand equity could build a strong base of its trade mark, so that it can develope the existance of its trade mark in the competition to get new costumers. This research has been carried out to analyze brand equity education service of POLINES based on brand equity variable, thas is brand awareness, brand association and perceived quality. The research population wa…