The Influence Of Trust In A Brand Tow Ard Brand Loyality Of Saving Users Of …

The number of brands of bank`s product on the market which resulted in a variety of innovations and a variety of factors that cause consumers in determining the choice of a product, the influence of consumer confidence in the brand customers can be loyal to the brand. Therefore, the author takes the title of The Influence of Trust in a Brand toward Brand Loyalty of saving Users of PT Bank X Bra…