Analisis pengaruh brand dan perceived quality terhadap keputusan pembelian mi…

The purpose of this study was to analyze the influence of quality perception and brand toward purchase decisions to coca cola carbonated beverages. The data were collected by questionnaire and interview. The method used in this study was regression analysis. The result of this study of regression analysis was Y= -2,703 + 0,353X1 + 0,370X2. It meant that the all variables of the study had positi…