Analisis hubungan segmentasi pasar terhadap keputusan pembelian jasa facial p…

The research was conducted by distributing questionnaires to 100 buyers of facial services using the Stratified Sampling technique. Two variables used are market segmentation and purchasing decisions. Data collected were analysed using chi-square and contingency coefficient. The analysis shows that the variable of market segmentation concerning geograpichical aspects did not correlation with pu…