Persepsi konsumen terhadap store environment pada Pasaraya Sri Ratu Pemuda Se…

A retailer will always make their consumers feel comfortable with the environment of the store. One of factor which can make the consumer attracted is the environment of the store. Store environment consists of three aspects, that is: store image, store atmospheric, and store theatrics. The purpose of this research is to identity the customer perceptions about the Store Environment of Pasaraya…