Analisis ekuitas merek hotel Ungaran Cantik di Wilayah Semarang

A brand is a name or symbol used to identify the source of a product or service. The brand can add significant value when it is well recognised and has positive associations in the mind of the consumer. This concept is referred to as brand equity. Brand equity is an intangible asset that depends on associations made by the consumer. The stronger brand equity will give much profit for the compan…