Pengaruh Kualitas, Harga dan Merek terhadap Minat Beli Mobil Toyota Agya pada…

This research aimed to know the influence of the quality, price and brand on purchase interest of Toyota Agya at PT Nasmoco Majapahitt Semarang, especially in the area east of Semarang either partially and simultaneously. Analysis tools used in this research are quantitative analysis (validity and reliability), multiple regression analysis, t-test, F and coefficient of determination. …