Analisis Pengaruh Marketing Mix Terhadap Minat Beli Konsumen Di Pasaraya Sri …

The Purposes of this research were to know the influence of marketing mix variables (product, price, place, promotion) toward customer’s buying in Pasaraya Sri Ratu Pemuda Semarang, and to know the biggest variable of marketing mix toward customers’ buying of Pasaraya Sri Ratu Pemuda Semarang. The data were colected by interviews, literature studies, questionnaires and observatio…