Analisis Pengaruh Kualitas Pelayanan Jasa Service Terhadap Perilaku Pelanggan…

The problem that occurred in PT Sun Star Motor branch Banyumanik Semarang is the customers complaints. 31,1% of customers complaints about the less breadth of waiting room and 24,4% about the work a service is slow. The purpose of this research is to determine and analyze the influence of service quality that is tangibility (X1), reliability (X2), responsiveness (X3), assurance (X4), and empath…