Analisis hubungan citra toko terhadap minat beli konsumen pada minimarket Set…

In the globalization era, retailer is not only considers store image as urgent factor to get consumers. Minimarket Setia Pati is one of retailer which also pay attention store image as a competitive excellence. The aim of this final project writing was to know the relationship between store image (merchandise, price, service, shop physical and atmosphere) with consumer buy interest at Minimar…